The term search engine optimization (SEO) has officially entered the mainstream as it becomes more and more common. Local businesses and website owners all over the world. They have benefited from SEO as an online marketing service by generating billions of dollars in revenue. To optimize a website so that it appears higher in search engine results, such as Google, thereby driving more traffic to it. So, in many cases, a business or site owner can earn income by promoting services or products. Samll to large scale business owners and marketers believe that SEO is more valuable based on SEO metrics rather than revenue.
As Neil Patel says – “No website can stand without a strong backbone. And that backbone is technical SEO.”
This is where SEO Metrics come into play; it is the technical SEO to support your digital presence. Let’s develop an understanding about it without further adieu.
Table of Content
- Understanding SEO Metrics
- SEO Metrics You Should Watch Out For
- Things To Keep In Mind About Keywords
- These SEO Metrics Are Not Enough
- Bounce Rate
- Simplicity Is The Key To Success
Understanding SEO Metrics
As part of search marketing or digital marketing that focuses on search engines, SEO metrics are used to track the progress of an SEO campaign by extracting data such as a site’s position for certain search terms or keywords. An SEO keyword is a targeted search term for which a web property has been optimized. A personal injury lawyer’s website might appear on Google when someone searches for a “car accident attorney near me.”
Digital marketers make the mistake of putting all of their hopes and progress into metrics, which is a common pitfall. Yes, metrics can help you track and measure your SEO progress. It’s important to keep in mind that none of them is 100 percent accurate. You should always follow good SEO practices no matter what the metrics say. This is a simple way to see what direction your campaign is taking and make sure you’re on the right track by periodically reviewing your campaign metrics.
SEO Metrics You Should Watch Out For
However, despite the fact that metrics are helpful, they do not guarantee success. It’s also difficult to decipher even more data, and keeping track of so many different indicators can be counterproductive. Due to search engine rankings changing on a monthly or annual basis rather than hourly, marketers should monitor a few metrics once per month to avoid information overload.
To begin, download a browser plugin called Keywords Everywhere, which uses Google’s Keyword Planner to pull real-time data, rather than relying on other tools that use numbers that aren’t accurate. Using it, you can monitor cost-per-click (CPC) and search volume in real-time In terms of search marketing, this plugin is more useful for calculating a retainer. It is possible to accurately calculate your costs and margins by using the volume and CPC figures.
You can also set a service fee with Keywords Everywhere, which is backed up by data. Predicting prices out of thin air is a common practice to avoid. Because of this, your closing rate and credibility will be severely harmed when clients find out about it (which is possible).
Aside from that, the main reason to casually monitor your site’s SEO performance is to gain insight from your digital marketing actions and see if they translate into a positive lead conversion outcome.
This is true for Ahrefs as well as other platforms like Moz and Majestic. You may think it’s a hassle to understand each one. You need not keep everything in mind or memorize it. Search engine optimization (SEO) tools measure how well a website is optimized for the major search engines (Google in particular). As a result, many platforms use a 100-point scale to grade it. For surety purposes, each interface has its own metrics for calculating various aspects of a site’s presence on the search engine result pages (SERPs).
For example Majestic uses a metric called Trust Flow, to determine a website’s trustworthiness based on the number of creditable sites that link to it (TF). TF (Trust Factor) measures the trustworthiness of the links a site receives. According to Moz, Domain Authority (DA) is a measure of how well a website performs in Google searches. When Ahrefs measures a site’s backlink strength, it assigns a URL Rating, or UR, to each page (but not the trustworthiness and authority of its backlinks).
As a website owner, you can use these tools to monitor your platform’s performance in search engines. Also, they back up the price you should charge for your services, which is a good thing.
Things To Keep In Mind About Keywords
No matter what your background is, you can see why avoiding analysis paralysis is a good idea. Especially, if you’re responsible for growing a business, as a digital marketer is. When it comes to tasks that don’t need to be complicated because this job has so many responsibilities. It is always a good idea to simplify them. One of them is the ability to extract data.
A manageable number of search engine optimization metrics should be tracked each month, and you should do this as soon as possible. The metrics that monitor these rankings are the top key performance indicators (KPIs) for SEO, as was mentioned earlier. As a result of these refinements, other factors, such as how long a visitor spends watching an embedded video or using a site’s contact form, are now used to determine which websites appear in search results.
Digital marketers can no longer judge their success based on the number of impressions made on a search after the introduction of the Google answer box. When it comes to presenting the best answer to a user, Google decides on and presents the best answer. Many rankings or website positions for keywords show an outdated site position in the SERPs, which is the worst of all. Getting a good ranking for a low-volume keyword will not be as rewarding as getting an average ranking for a high-volume keyword search. – Search engine rankings alone are not enough to guide you. Consider the fact that having your site appear on the first page of search results for some keywords. This may have less impact than having it appear on the first page of search results for other terms.
This is especially true for marketers who are showing up for long-tail keywords or searches that aren’t as popular. The opposite is also true: Almost no one types that search. A popular phrase like “digital marketer Los Angeles” will bring more visitors to your site if it appears on page four. Although your conversion rates would be low. This is due to the fact that very few consumers look past the first page of any search, let alone digital marketing services. Finally, not all search terms are created equal and should not be used as an indication of your keyword rankings.
These SEO Metrics Are Not Enough
Keeping an eye on these metrics is a good idea, but they don’t tell the whole story about the success of your SEO campaign.
An SEO campaign is all about generating leads, and leads are necessary for conversion. You don’t want to be the site owner who puts up a newsletter sign-up form and no one signs up because no one finds it in the search engines. Additionally, virtually all SEO metrics label conversion data in a way that is almost deceitful.
The first thing to note is conversion occurs only when there is an exchange for a service or product. Visitors who fill out your website’s sign-up form do not count, nor do clicks on a site (unless you are part of an affiliate program where the buyer makes a purchase based on your product or service review). They’re good signs for your digital presence, but they’re not the end goal.
It’s also oversimplified to convert from a metric point of view. When it comes to SEO, Ahrefs and Moz aren’t going to cut it.
- Bounce Rate
The metrics measure the visitors who leave a website after only viewing one page. This includes users who click on your website post, read a paragraph on a single page for up to 20 minutes, and then leave the page without taking any action. This would cause the metrics tracking bounce rate to increase incorrectly in such a case.
Assume you have a gardening website and a visitor looking for vegetable gardening hacks finds your site in the search results. The person who visits your site spends half an hour reading the tips you wrote. In the end, they enter their email address in your CTA, such as a newsletter signup form, and then leave.
Many who struggle with this metric enviously look up to it. No need to check Ahrefs, SEMrush, or Google Analytics every day. “Did this traffic convert into any dollars made today or did my income increase?” If you have an answer as no, it stands no meaning.
- The Number Of Links
All sorts of SEO tools, such as Ahrefs, track the number of links. As a result of this, many people feel more confident about their website after learning how many links are connected to it. If an online marketer knew that their SEO was working, for example, they’d get a dopamine rush.
Linking to other websites isn’t the best practice. As a result, search engines like Google are aware that many marketers have attempted to game the system by simply having a large number of websites link to theirs. Using this method can backfire spectacularly, so it’s best to use it with caution.
Simplicity Is The Key To Success
To be clear, the purpose of this article is not to denigrate metrics. Not to mention the fact that it’s important to understand why search engine metrics aren’t everything. As an example, we gave specific examples of situations in which this is true. Long-term planning and diligence go a long way when it comes to providing value to your potential customers, whether you run an ebook store, garden center, or restaurant Use metrics, but don’t know how to interpret them? Having a good grasp of SEO makes the tools work in your favor more quickly and efficiently.