Voice search is the present and will be the future, of course. It is a growing trend in the world of marketing and is recognized by every business engaged in online activities. Google’s update was named “Hummingbird,” which was launched five years ago, which turned the search process from hands to ears. This update allows the users to find using the language that is convenient and natural to them.
Without this, we might have been searching with keywords in the search bar and figuring out which quote is the right one. Hummingbird has made it easy and possible for every user to search their queries. Moreover, Google has updated it so well that it can understand what you are searching for and learn your accent and speech.
However, one can’t rely on search engine updates to grow their business. Here, it becomes crucial to optimizing the content that can work with the technology used by Google. Additionally, if the content is good but fails to optimize the website, this can directly affect the website’s rankings.
Trying these five steps can help to ensure that your content is optimized for voice search.
1. Focus on FAQ Like Content
Even though the natural language has become more realistic and familiar than in the past, there’s still the difference between traditional and voice searches. For instance,
Typing Search: movie theater hours
Voice Search: Show me the hours for a movie theatre near me.
While speaking to the customers, they are likely to use the exact phrases or words they would have used in voice search. You can learn the queries they are asking, and you can answer those accordingly.
Furthermore, it is not necessary to stick to one page for your business, the FAQ. You can consider all the questions you were asked on the phone by the various customers and build an informational page around those queries.
2. Use Structured Data Markup Language
The best way to optimize the website for voice search is to create relevant content. The structured data markup language is considered one of the best ways to help search engines understand the content and how it should be categorized.
However, schema markup language does not affect the page rankings but can still help optimize the content for voice search.
Structured language is used in code that the users can not see, but search engines can easily understand that embedded code. For example, the results show the images, cooking instructions, steps to make a recipe, and more when you search for recipes. This is so because the markup language highlights the data related to the query on that website.
3. Ensure Content is Mobile-Friendly
You might have read it everywhere that mobile is the primary source to search any query, whether traditional or Voice Search. This is the main reason why the website must be mobile-friendly.
While testing your website, you might find the need to do a lot of changes. Moreover, to optimize the website for voice search, you have to invest time and resources in removing your issues. Focusing on themes, plugins that are liable for responsive websites is also crucial.
However, if you are thinking to use tools for website optimization, then you need to implement the basics:
- Use of white space
- Break the content into short paragraphs
- Make use of subheadings, bullet points, and lists
- Use the optimized images
4. Featured Snippets
You might have noticed that sometimes Google takes you directly to the answer that appears at the top of SERPs. These are known as featured snippets. Google pulls the most relevant solution to the query from the website and puts it in a box known as an answer box. The featured snippets exist and are popular because 30% of the Google queries contain them. Sharing some techniques by which you can make your website content emerge as a featured snippet.
- Use the keywords like best, cost, price, and definition used in searches to pull up the snippets.
- Use Google Analytics to know the keywords users are using to find your website.
So, one can rank in voice search results by providing the quality content that Google showcases as a featured snippet on the top.
5. GMB Listing
Voice search is all about local, so the best way is to optimize the website for local. One can do this easily by simply providing the location and contact information on the header or the page’s footer. It will make it quite easy for the users to find you without making any effort.
So, whenever listing your business on Google, don’t forget to add these to your profile:
- Basic information that is NAP (name, address, phone number) should be complete.
- Make use of business email associated with the business.
- Upload a high-quality picture to make your listing more attractive.
- Make sure your information is consistent with your website.
- Use the introduction field to explain your products and services efficiently.
At present, mobile is being used widely for voice searches and will continue to skyrocket in the coming years. Whereas these 5 tips play a crucial role in optimizing the websites for voice search, page speed also influences whether the page will rank in the voice search results or not.
Moreover, many of these steps can benefit in a number of ways like improvement in overall mobile optimization, better communication between content and Google, increase in chances to rank high in local results. So, the future with voice search is totally clear. However, if you cannot implement all these tips to optimize your website, then looking for an SEO Agency in India can be the best option. Keep slaying on the top by optimizing your website for voice search.