India Incense Sticks (Agarbatti & Dhoop) Market 2023-2028, Size, Share, Growth

According to the latest report by IMARC Group, titled “India Incense Sticks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The India incense sticks (agarbatti & dhoop) market is expected to exhibit a CAGR of 8.8% during 2023-2028.

Industry Definition and Application:

Incense sticks, also called agarbatti or dhoop, are thin sticks covered with a dry and thick fragrant paste, which is burnt to produce a fragrant aroma. They comprise diethyl phthalate, herbal powders, essential oils, and adhesive materials. They are available in various soothing fragrances, such as jasmine, sandalwood, orange, lavender, lemon, rose, frankincense, myrrh, patchouli, and lemongrass, which are extracted from resins, barks, seeds, roots, and flowers. They offer a positive influence on the mind, reduce stress and anxiety, and help to fall asleep quickly.

They also stimulate creativity and help to focus by clearing and relaxing the mind from negative thoughts and worries. Incense sticks find extensive applications to create a peaceful and soothing environment and counteract odors. They are also utilized in aromatherapy, wherein the fragrant smoke from incense sticks is inhaled or used to set a perfect mood for relaxing and meditation. They are used as an alternative for room fresheners as incense sticks provide long-lasting and soothing fragrances within a short period. They are affordable, eco-friendly, and produce minimum waste that contributes to the landfill.

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India Incense Sticks Market Trends: 

The rising demand for incense sticks or agarbatti to create a suitable environment for religious rituals in various shrines represents one of the primary factors influencing the agarbatti market in India. Besides this, the increasing construction of temples in the country, along with the growing number of tourists visiting India, is contributing to the growth of the market. In addition, the Government of India is undertaking initiatives to support agarbatti manufacturing and empower local artisans, generate employment, and increase production, which is propelling the growth of the market. Apart from this, the increasing adoption of aromatherapy to relax the mind and body is offering lucrative growth opportunities to industry investors.

Additionally, there is a rise in the demand for incense sticks to create a soothing environment for yoga and meditation to reduce stress and anxiety. This, coupled with the increasing utilization of incense sticks to cleanse the aura of spaces and repel negative vibes, is strengthening the growth of the incense sticks market in India. Moreover, key market players are developing incense sticks with innovative fragrances, eye-catching packages and sustainable ingredients, which is offering a favorable market outlook. Furthermore, the increasing number of brands selling incense sticks with scents of organic flowers and authentic sandalwood is supporting the growth of the agarbatti market size in India.

Report Segmentation:

The report has been segmented the market into following categories:

List of Major Key Players:

  • B. V. Aswathiah & Bros
  • Hari Darshan Sevashram Private Limited
  • Hem Corporation Private Limited
  • ITC Limited
  • Moksh Agarbattis Company
  • Mysore Deep Perfumery House (MDPH)
  • N. Ranga Rao & Sons Private Limited
  • Patanjali Ayurved Limited
  • Shree Kalpana Perfumery Works Private Limited

Breakup by Product Type:

  • Agarbatti
  • Dhoop

Breakup by Demographics:

  • Urban
  • Rural

Breakup by Distribution Channel:

  • Retail Stores
  • Departmental Stores
  • Specialized Stores
  • Online Stores
  • Others

Breakup by Region:

  • North India
  • South India
  • East India
  • West India

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