Functional Beverages Market Share, Top Companies, trends, Report 2023-2028

The latest research study “Functional Beverages Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that the global functional beverages market size reached US$ 125.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 205.1 Billion by 2028, exhibiting a growth rate (CAGR) of 6.75% during 2023-2028.

Market Overview:

Functional beverages represent non-alcoholic drinks that contain non-traditional ingredients, including vitamins, amino acids, minerals, dietary fibers, raw fruits, and probiotics. Some of the common product types include energy drinks, sports drinks, herbal tea, vitamin water, fruit drinks, etc. In line with this, functional beverages aid in delivering bioactive compounds and nutrients to the body, such as fibers, antioxidants, fatty acids, plant extracts, micronutrients, etc., and help to improve energy, hydration, and athletic endurance. They even promote a healthy cardiovascular system, enhance digestion, prevent cancer, boost immunity, regulate weight loss, strengthen joints, etc. Consequently, functional beverages are extensively utilized by individuals across the globe.

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Functional Beverages Market Trends and Drivers:

The escalating demand for highly nutritional food products, on account of the rising consumer health consciousness, is primarily driving the functional beverages market. Additionally, the emerging trend of participating among individuals in sports and allied activities is acting as another significant growth-inducing factor. Besides this, the introduction of organic, allergen-free, and vegan protein-, cannabidiol -and plant-based drinks is also positively influencing the global market. Moreover, the development of age and gender-specific product variants that cater to the respective requirements of women, kids, and the geriatric population is further stimulating the market growth. Apart from this, the increasing innovations in packaging, such as ready-to-drink (RTE) and single-serve, that offer the convenience of use, the easy availability of these drinks across various online retail platforms, and the growing celebrity endorsements and promotional activities are expected to bolster the functional beverages market over the forecasted period.

Functional Beverages Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Amway Corp.
  • Campbell Soup Company
  • Clif Bar & Company
  • GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)
  • The Kraft Heinz Company
  • Monster Beverage Corporation
  • National Beverage Corp.
  • Pepsico Inc.
  • Red Bull GmbH and The Coca-Cola Company.

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The report has segmented the market on the basis of type, distribution channel and end user.


  • Energy Drinks
  • Sports drinks
  • Dairy-based Beverages
  • Juices
  • Others

Distribution Channel:

  • Supermarket and Hypermarket
  • Specialty Stores
  • E-commerce
  • Others

End User:

  • Athletes
  • Fitness Lifestyle Users
  • Others


  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Key highlights of the report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Type, Distribution Channel, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amway Corp., Campbell Soup Company, Clif Bar & Company, GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd), The Kraft Heinz Company, Monster Beverage Corporation, National Beverage Corp., Pepsico Inc., Red Bull GmbH and The Coca-Cola Company
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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