6 actionable tips to speed up your website in 2021

Loading speed is among the prime factors that affect the overall success of your bets. Being an important part of Google algorithms it also has a direct impact on ranking and SEO. Especially for e-commerce …

Website Speed

Loading speed is among the prime factors that affect the overall success of your bets. Being an important part of Google algorithms it also has a direct impact on ranking and SEO. Especially for e-commerce sites, fast speed is even more important. A Delay of a few seconds can cost you several sales opportunities and it is also one of the reasons behind cart abandonment. In this post, you will read some effective ways to speed up your site. 

Analyze your website speed to detect the delay causing factors 

To be able to improve your website performance you first need to know what exact pain points are causing loading delays. Thankfully today several tools can immediately give you the required stats and details along with valuable recommendations. All you have to do is to type your URL in the search box and hit enter. The tools will automatically check and detect the major delay causing factors along with fetching you a list of recommended actions so that you can start right away.

The best thing is that you don’t have to follow any complex steps or technical processes on your own for checking the delay causing issues. Just searching for the specific URL will give you all the needed insights so that you are prepared to take quick action

Reduce and optimize your images for faster loading

Images are generally the topmost reason behind slow loading. While images do add visual appeal to your website, they are also notorious for occupying lots of space. You can overcome this issue by resizing your image sizes with the help of photoshop and other image editing tools. Non-technical persons can go for sophisticated image resizing tools. Most of them are free, easy, and quick. These tools compress your image files without affecting the original visual quality. 

First, check the maximum recommended image size for your site’s web pages. Now upload your images in the image resizer tool and just specify the desired size or pixels you want. The resizer will automatically trim the extra size and make the image lighter so that it can load quickly on your visitors’ browsers.

If you are using an image editing tool then you can also keep the quality at 80% which also looks just fine and doesn’t downgrade your image quality too much. If you want to make your image smaller, the image resizer also offers you an option to specify the percentage to which you want to reduce the original size like 50%, 75%, etc. Keep in mind to always lock the aspect ratios before changing the original size to make sure that the image doesn’t look disproportionate. The image type also affects the overall size. For the web, it is best to go for the JPG and PNG types as they look good and aren’t too heavy either. 

Reduce the video files

Along with images, the websites also use videos to explain their products and services and also make the site look more appealing to the audiences. 

Right from landing page introduction to self-produced sales pitch videos, there are versatile ways websites use videos to enhance the overall impression. However, these videos can take lots of space and make your site sluggish. So, always opt for shorter videos that are lighter in weight. You can also consider using video reducing software for reducing the original video size without compromise with its original quality. 

Don’t stuff your site with too many analytics tools

When you use website analysis tools like Google Analytics they require you to add a Javascript snippet in the site code. At the time of loading in a visitors’ browser, these tools gather the remote file before fully rendering the page. 

Many people install different analytics tools like tools for Facebook sharing, Twitter sharing, etc. Having multiple snippets for collecting such analytics details can increase the latency and make your site very slow. SO, it is always recommendable to use these analytic tools responsibly and regularly review your HTML to make sure that there aren’t any unnecessary plugins that you no longer need.uc

Delete unnecessary CSS codes

Before your web page is fully visible in the browser, your CSS needs to be loaded and it adds to the delay. Generally, constant working in the site can inflate the code by adding many unnecessary elements or leaving beside the debris of the previous codes like spaces, etc. It can significantly slow down the page.

If you are technically proficient you can repair this issue by reviewing your code and detecting and deleting any unnecessary elements. An easier and quicker alternative is to use CSS minifier tools that work automatically behind the scenes and remove unnecessary code, extra spaces, and other elements that don’t add any value to the main code. 

Increase speed during peak traffic with Page caching 

 The number of requests to the server is another important factor that adds to the loading time of your website. The larger the number the slower your site will become. So, one way to speed up your site is to lower down these requests to the lowest possible number. One of the reliable ways to do that is to enable the Caching feature. Especially during traffic spikes like last hour sales or promo offers the caching plays a significant role in optimizing the loading speed.

 Many companies provide caching solutions. Besides you can also explore a wealth of valuable caching plugins that automate the entire caching process for you. 

Conclusion

As an important part of Core Web Vitals, loading speed is among the prime factors that directly affect the success potential of your site. It also affects the SEO health of your site. In this blog post, we presented some of the easy ways to increase the site loading speed. ALl these actionable tips can be adopted by any person regardless of the technical skills for proficiency. It can help them speed up the site and increase its business potential as well. 

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