The popularity of social media has made social media marketing elementary and significant for businesses to connect with their audience. Businesses observe the positive impact of social media marketing in building their company brand, driving websites, and increasing sales.
Promoting the business product and services through quality content helps businesses to achieve their goal effectively. Social platforms like Facebook and Instagram have various innovative features like product tagging and creative company profiles to help businesses promote their products and increase brand awareness.
10 Effective Ways to Promote Your Services on Social Platforms
As per a HubSpot post, 77% of social media marketers have responded positively that it has been very effective for their companies. Launching and promoting a product has become crucial in this digital era, irrespective of how much the best product or service you offer around. Social media marketing has become a must for marketers to avoid missing out on opportunities and ending up in financial loss. Social media facilitates two-way communication. Here is a list of ways to promote your product or services on various social platforms.
1. Select the Appropriate Platform.
The selection of social platforms should depend on your business and customers. You must do proper research to identify various sites your customers use and sites that fit your product. Brands can create an account on the platforms that their target audience uses. It can help brands easily connect with them. For example, YouTube is the best social channel for a video production company to present its products.
2. Complete Your Social Media Profile
Your Social media profile helps users know more details about your business. The social profile usually includes details, like brand name, branded picture, location, business description, website link, etc. Some platforms allow putting extra information, such as a company introduction, in a storytelling format. In the About tab, you get space to add links and other social network profiles. It helps customers know where else to find you.
Keep a monthly check-in to your social media checklist and explore new features of Facebook, Instagram, and other social channels.
3. Create Content Calendars
Creation of content publishing calendars can avoid rushing to last-minute posts with low-quality content, repeated posts, or lull in your presence on any social channels.
Create Content calendars for each social channel and create goals and strategies to attain them. Use a regular calendar for each social platform, plan posts for them, and even include hashtags, links, images, and other creatives in the social posts.
4. Create and Share Creative Visual Content
Images, videos, and visual content can most effectively engage users on social media. And posting creative visual content brings the attention of users and encourages interaction.
Businesses should take social platforms advantage, research the audience, and create visual content accordingly. For example, Instagram focuses on visual content. Marketers can share captivating images of your products, stop-motion videos of products, run a contest and reach out to influencers to share products.
5. Create Unique and Branded Social Icons
Unique and branded social icons make users simple to find out about your brand on different social networks. So, incorporating these social media icons gives you a different and unique identity.
Businesses can use the brand’s graphics and colors for these icons or short banners. Adding social media icons increases the chance of your website. And appealing content shared by the users brings more followers to your social media handles.
6. Run Deals and Promo Codes on Social-Media
Giving away deals and promo codes on social media effectively promotes products and keeps your customers engaged. A little brainstorming and strategy formation on how to personalize the deals and promo codes (like discounts on birthdays and seasonal offers/deals) can help the users turn into long-term loyal customers.
Businesses can experiment with social-only discounts like doing flash deals with limited quantities in Instagram stories or posting an offer on Facebook pages. For example, Zappos posted a Facebook offer of $25 off on the next purchase of their customers. The deal was promoted only on Facebook, and they could track the customers who took advantage of it.
7. Use Hashtags with Content and Create Branded Hashtags
Instagram and Facebook provide a shoppable tags feature-a must for retail brands and a way of promoting products. With Shoppable tags, you can showcase multiple products with included prices and bring the customer directly to the product page with the option to head to the retailer’s website. It decreases the consumer’s journey and supports driving sales.
Branded hashtags give a sense of community connection among customers and followers and can share their experiences. The retail brand Fashion Nova uses the hashtag #NovaBabe to build its community, and women use this hashtag to share their Instagram content. It increases the number of feeds.
8. Use Cross-Channel Marketing
Cross-channel marketing allows your targeted audience to move logically from one touch point with your brand to another, such as paid ads to social media, social media to the website, and website to email. The method helps attract new customers and maintains communication throughout all stages of the customer life cycle.
Cross-promotion for cross channels reminds the brand followers of the brand’s presence on other social media accounts. Brands can use space in their bio to mention their presence on other social accounts. They can share a link to a given social media page with a call to action, asking them to follow the other social pages. For example, UMD Athletics uses Twitter to promote its Snapchat code, reminding Twitter followers that they are also present on Snapchat.
9. Run Social Ad Campaigns
Social media allows targeting the audience by their demographics, interests, and behaviors. It is a great place for a promotional campaign. Creating a social ad campaign helps reach a wider audience with your products because of more precise targeting and can reach out to people not yet discovered by businesses.
Brands can use Facebook pixel to target Facebook users with ads. They can take advantage of Facebook audience data to target interested groups. If someone has shopped online for a watch will receive more watch ads than before, as Facebook noted the shopping habit of the user.
10. Promote Products or Services in Social Media Communities
Promoting products in social media groups or communities relevant to your niche brings an effective result as people are already interested in a particular product. Connecting with people in the group well, addressing their queries, and providing precise details are significant to get quality leads for your product. Community members engage with each other and are more likely to promote the brand’s product, share the post, and become loyal customers.
Improve Your Social Media Marketing Strategy with Content Inception
Social media marketing fetches many benefits to a business, whether a startup, well-recognized brand, B2B, or B2C business. Brands promoting products and services on social platforms gain brand recognition and audience engagement, boost website traffic, and earn better ROI.
Content Inception, a digital marketing firm, provides social media marketing services with an in-depth understanding of different aspects of B2B and B2C businesses. With vast exposure in search engine and social media marketing, CI provides target audience segmentation and customized visual, video, and text social media posts.