The success of a virtual event entirely relies on the virtual event platform features. Thus, choosing the best virtual event platform is essential but a daunting task for many. Firstly, you have to determine your requirements and match them with the platform’s abilities. Secondly, your team must be comfortable using it. Thirdly, and Most importantly, the platform must offer an exciting and real-time experience to the event attendees.
Moreover, the unproductive technology partner can worsen your event performance, and turn off sponsors & attendees. Therefore, having the perfect platform ensures ample opportunities for engagement and networking; driving business growth.
To host different types of virtual events such as Virtual conferences, webinars, trade shows, meetings, career fairs, virtual expo, educational fairs, AGM, etc. you just need an all-in-one platform to host your events. Therefore, choosing the right platform is a crucial step of event planning. The unproductive platform can worsen your event performance, and turn off sponsors & attendees. Having the perfect platform ensures ample opportunities for engagement and networking; driving business growth.
How to choose a Virtual Event Platform?
In this blog, we are discussing the 10 Things to Keep in Mind When Selecting a Virtual Event Platform–
Customization is the essential feature that a virtual event partner must-have. The onsite events can have different venues and setups; similarly, every online event needs different arrangements, themes, and designs. The top virtual event platforms can provide personalized graphics chosen from predefined templates or built from scratch. The 3D immersive environment with customized themes creates an unforgettable experience for attendees.
Automation is a necessary feature for the event platform to make everything more manageable and easier. It saves time and manpower from manual work. The automated systems enable the event organizer to track the online events in real-time. Before finalizing the right virtual event platform, you must ensure the platform is equipped with automation features and doesn’t rely on humans for rolling out your event efficiently. Determine how automated your event platform is? How much time does it take for data uploading?
Networking and Engagement Features
The purpose of any event is not fulfilled until some networking opportunities are created; be it a virtual event or an in-person event. Keeping the attendees engaged throughout the event is vital for the event to succeed. Some of the important features that top virtual event platforms offer are- live chat, audio/video functionality, live polls, and Q & A sessions, creating breakout sessions, and submitting feedback. An online event platform like Dreamcast offers the Network Table feature to the attendees to allow them to create tables virtually and have a group chat with up to 15 members.
Live Streaming, Semi-Live and Pre-recorded Session Feature
Live Streaming enables the broadcast of the event in real-time to make the attendees feel connected like they are at the physical events. In addition, to facilitate Live Streaming, the online event partner needs strong servers and enough bandwidth to cater to a large-scale audience. Make sure your virtual event platform offers all three options to live stream, broadcast pre-recorded sessions, and semi-live sessions as per the requirements. Semi-live is a hybrid phenomenon where a pre-recorded video is broadcasted with live components like Q & A and polling.
The best virtual event platform can offer infinite opportunities to sponsors to promote their events. After all, they are generating funds for the event planner so expect a better return. Place logos on the welcome page, marketing emails, videos, and so on. You can also offer virtual booths to the sponsors to exhibit their products and services wherein they can connect with the attendees virtually.
The interactive spaces like chat rooms, network lounges, exhibit halls, main stage, auditoriums, etc. can be used for the promotion of sponsors. Different online platforms offer various personalized sponsorship packages based on the budget.
Social Media Integration
Social media plays an important role in keeping the audience engaged and connected through different social media platforms. The attendees may like to share event takeaways, virtual selfie booth photos, screenshots with their social media friends. Social media integration enables the users to share content directly from the virtual platform to the social media channels. It also helps to promote your event.
The right event platform must ensure data security to the event planner. Thousands of people register for the event, so the personal details, passwords, and resource sharing by the attendees should be protected from external threats. The virtual event needs to be safe and secured from hackers. The private conversations in the virtual AGM need to be leak-free and highly protected.
Efficient Customer Support
The primary aim of the event planner should be to offer a great experience to the audience. While attending the event, users may face issues in signing in or using any tool. Or the attendee needs guidance on how to navigate through the virtual event. To overcome these troubles, the online event platform should support reliable customer services to deal with the issues faced by the audience. Live chat with the tech desk and help desk enables the customers to interact and get immediate online solutions.
Data Analytics and Reporting
The virtual event platform must provide data analytics to the event organizer to measure the success of a virtual event. This data involves the users’ engagement throughout the event. The number of attendees, traffic on the booths, number of chat messages exchanged, number of documents downloaded, etc. are important data metrics generated after the event in the form of a report.
To make the attendees’ experience memorable, introduce some additional features in your virtual event to roll it out differently from others. Gamify your virtual event with various games to keep the audience engaged. The Top Virtual Event Platforms provides a leaderboard feature that adds the earned points by playing games and scores earned by performing different tasks. The top 5 scorers may get virtual rewards to encourage them to stay engaged.
In conclusion, choosing the right or wrong virtual event platform can make or break your virtual event. The event is all about the audience; therefore the best virtual event platform allows the audience to have extraordinary experiences under the control of the event organizer. Look for a platform that helps you achieve your goals, generate more leads, build a relationship with the audience, and drive sustainable growth.